Too Good is a DIY vegetarian food delivery service in the form of recipe cards that are ordered in a unique bound folder, individually tailored to user preferences. The central goal of Too Good is to inspire vegetarian students and young couples to better enhance and appreciate a vegetarian lifestyle. This is through the countless food options available beyond the simple meals and cuisines they currently consume. It will show them that their lifestyle choices aren't tedious and difficult to maintain. Furthermore, the target audience is known for their busy and highly committed lifestyle, limiting their time and energy to reflect on their meal consumptions. They require small portion recipes that don't consume too much of their time in preparing, particularly for family size ratios.

Too Good: Vegetarian Food for Two

BRAND STRATEGY | BRAND DESIGN | COLLATERAL

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