KM beauty is a brand inspired by nature celebrating the natural beauty of women from all walks of life. The moodboard is inspired by nature and all the natural elements within the environment: sun, water, etc. The photography shows women in their natural state, interacting with the elements within their environment.
The colour palette uses warm, natural earthy colours in order to resonate with the values of the brand.
The final logo is an intricate design celebrating the vast patterns and textures that can be seen in nature and symbolises the various walks of life that women come from.